Overview
Durga Analytics enables businesses to uncover patterns, predict outcomes, and make smarter decisions by applying advanced data science techniques across structured and unstructured datasets.
Core Services
- Predictive modeling and time-series forecasting
- Customer segmentation and lifetime value analysis
- Fraud detection and anomaly identification
- Recommendation engines and personalization
- Natural language processing (NLP) and text analytics
Engagement Framework
1. Business Understanding: Define objectives and data KPIs
2. Data Exploration: Clean, transform, and profile data
3. Model Development: Build, evaluate, and fine-tune models
4. Interpretation: Explain results, generate insights, and align with decisions
Benefits
- Proactive decision-making with predictive insights
- Personalized customer journeys and targeted campaigns
- Risk mitigation using behavioral modeling
- Scalable models ready for production deployment
Client Outcomes
- Developed a demand forecasting model for a retail chain, reducing stockouts by 40%
- Built an early churn prediction system for a SaaS platform, improving retention by 25%
- Implemented a fraud scoring engine for a fintech client, detecting anomalies with 92% accuracy
