Overview
Durga Analytics empowers business users by designing human-centered, actionable, and immersive data experiences that enhance decision-making and analytics adoption.
Core Offerings
- Persona-driven dashboard design
- Insight storytelling and visual best practices
- Design thinking workshops and journey mapping
- Embedded analytics and self-service BI advisory
- Data literacy and analytics adoption strategy
Design Process
1. Empathize: Understand roles, pain points, and decisions users make
2. Define: Identify KPIs, insights, and data interaction needs
3. Ideate & Prototype: Create and test mockups with business feedback
4. Deliver & Enable: Launch solutions, train users, and embed in workflows
Benefits
- Higher user satisfaction and engagement with dashboards
- Improved trust and actionability of data insights
- Faster analytics adoption across business teams
- Reduced rework and support requests post-deployment
Client Highlights
- Redesigned performance dashboards for a global sales team, improving usage by 3x
- Led a self-service UX overhaul for a healthcare analytics platform, increasing NPS by 45%
- Conducted persona mapping and journey design for a bank’s analytics portal
